Downline Strategies

Internet Marketing has become a useful strategy for many individuals and businesses in their effort to attract numerous visitors to their site in hopes of gaining profit. As this technique continues to grow by leaps and bounds, people are also on the lookout for more strategies especially as they build new internet network marketing business platforms. This, of course, is geared towards satisfying people’s needs and drawing more traffic with greater variety.

While there are many companies now offering services such as creating a website and building a clientele, there’s actually a way to promote your business online without spending a dime. This popular technique is known as the opt-in page. No Internet Marketer should be without one!

This strategy aims to get the permission of customers to provide their email addresses in order for a business entity to send marketing tips and techniques to their inbox. Information can be sent in the form of newsletters, catalogs and promotional mail. More email addresses means more newsletters to send which in turn leads to profits.

Building an list of email addresses means you have captured your target market. Since the people want to know about your business, you can then email them your tips and strategies. Who knows, they might just purchase your product once you show them how it can offer them a solution.

In order to build an effective email list you must learn the proper techniques of internet marketing in order to achieve success. When you do your best shot, you are sure to improve your site’s traffic, increase sales and gain more profits.

Here are four vital steps that you need to follow in order to succeed in this business:

• Create a good lead capture website. Since your goal is to attract prospective customers, your website needs to have a user friendly registration form. Content is crucial which means you should provide the right information about your offering and the benefits your customers can get in the long run to encourage them to sign up. I personally use Dreamweaver to build my capture pages.

• Build an impressive homepage. This refers to having interesting and well written articles on your site as well as making your website easy to navigate. Remember, not all web users are internet savvy so avoid making it hard for them when they visit your site. Be sure also to reduce the size of your page for faster loading.

• Offer great products and services. The usefulness of your products and services will be a major factor in the decision making process of your potential customers. Your product must provide a solution for them. If you keep this in mind, it’s easy then you’ve done 95% of the work needed to close the sale.

• Keep your list confidential! Confidentiality is valued by web users and so should you. When your users decide to register, it only means that they trust you. It is, therefore, your responsibility to keep your list email addresses private. Do understand that establishing a good reputation in the business world is essential if you want to stay long, be successful and have loyal customers.

Sticking to these four points without any deviation is the key to making it in this business. If you immediately act upon executing these four points you willl literaly build your list in a matter of days!

Having a downline is absolutely crucial in Internet Network Marketing. Your downline is the heartbeat of your business and it gives you your much needed profits. But in order to build a downline, you have to take the right steps and know how to use the right techniques.

Pitching to colleagues, friends and relatives is not always the best place to start. These are usually the first to say “Here they come again”. Why become the neighborhood “irritant” when we now have the tools and strategies to get leads and start a relationship with prospects in just minutes. All of this done without ever making physical contact with anyone!

In order to build your downline quickly and efficiently there are six things that you must know and understand so that you can be successful in this business:

1. Driving and increasing traffic to your site
   Traffic means getting as many visitors as possible to your website. Not just any kind of visitor. But your specific target audience. You will be able to do this if your site has the relevant information web users are looking for, provided that the information provided is enough to capture their immediate attention and the product can be beneficial to them.
2. Creating a lead capture page to boost leads
   You can easily build a mailing list on the internet by using an auto-responder or a lead capture page. This is also referred to as a landing or squeeze page. The goal of this page is to capture that prospects email address so your auto-responder can follow up with them at least eight times.
3. Building and sustaining relationships with prospects
   Internet marketing programs are sustained by establishing long term relationships with prospective customers. Make the effort to provide the necessary support to your downline on a regular basis and find out how everyone is doing. One good way of doing this is to send an email to everyone on your downline asking them if they need support. This will keep your downline intact, help those who are lagging to catch up and it will keep the overall morale of the team high.
4. Pitching the right offer to prospects
   Hard selling should be avoided if you want to sustain the interest of your potential customers. Know that pre-selling is vital in making your prospects take action in response to an offer so avoid forcing too much information to them. It’s best that you gain their trust first and foremost. Two or three “ice breaking” emails is generally enough to get the ball rolling in your favor. Once you’ve done that, it will allow your follow-up emails to close the sale
5. Selling the right product
   Now people this is key. If you do not have a product that is hot, meaning it is beneficial to the consumer you will not sell a thing! I know many people involved in internet marketing, have good intentions but can’t seem to make a sell because the product is crappy. A product that is hot can literally sell itself without one having to “force it”. Make sure you have the right product!
   (For a list of products that I endorse make sure to check out my featured product page.)
6. Sales and downline automation
   Prospecting on the internet not only provides you the convenience of never having to actually talk or meet a person but it also enables you to automate your sales funnel. This automation process will not only ensure you numerous leads but also great sales without you ever having to make direct contact with that person!

These six steps when fully set in place have the ability to create an empire of wealth that flows and flows and flows! Follow them, understand them and master them and you will be looking back a few months down the road with a big smile on your face!

The internet provides so many tools that Internet Network Marketers can use to increase their downline. While the old methods of giving out business cards and looking for prospects in public places are still effective, doing it online has been the most convenient option for the present breed of people involved in Internet Network Marketing. This is what they call online prospecting.

Prospecting on the internet can be done in two ways – using free traffic and paid traffic. Both are effective methods and can be used together depending on your budget.

Generating free traffic involves organic search results, blogging, article submission, forum posting, free press release and viral marketing. Blogging is a hot trend today and its more personalized approach makes it easy to attract prospective customers. With a blog, you don’t have to write long articles and you can keep it updated on a regular basis to keep your visitors coming back for fresh information.

Submitting articles in several article directories is also an ideal way. Make your articles short and interesting (one page will do) and provide information related to the product you are offering. Be sure to include your company’s name, website address within the article for easy searching by your prospective customers.

It’s best also that you link your web page with articles. Remember that people are constantly searching for information so go ahead and write something about your opportunity and surely, your writeup will be read by as much as a thousand people in a month’s time. Provide a link to your opportunity by specifying the domain name with lead capture page at the end of the article.

As for paid traffic, you have a choice between the pay per click (PPC), paid banner advertising, CPA advertising, paid press releases, sponsored reviews, co-registration lists. It may also include outsourcing the traffic generation method such as for instance the e-book.

Once you’ve gained some money, you can start using the paid traffic scheme. For instance, you can opt for banner advertising on other websites or blogs. Other options include getting a third party service to provide content to your blogs via pay per post or buying sponsored reviews for blogs. I also have a technique for getting free advertising! You can check that out in the featured product section.

By utilizing both free and paid traffic, you will soon see more visitors coming to your site. Once you have achieved the traffic you desire, make sure to link them to your lead capture pages that provide them with incentives such as a free e-book or special report after registering their name and email address. From there, you can follow up with auto-response emails to pre-sell your business opportunity to prospects some of whom may eventually become your partners for the long term.