Having a downline is absolutely crucial in Internet Network Marketing. Your downline is the heartbeat of your business and it gives you your much needed profits. But in order to build a downline, you have to take the right steps and know how to use the right techniques.

Pitching to colleagues, friends and relatives is not always the best place to start. These are usually the first to say “Here they come again”. Why become the neighborhood “irritant” when we now have the tools and strategies to get leads and start a relationship with prospects in just minutes. All of this done without ever making physical contact with anyone!

In order to build your downline quickly and efficiently there are six things that you must know and understand so that you can be successful in this business:

1. Driving and increasing traffic to your site
   Traffic means getting as many visitors as possible to your website. Not just any kind of visitor. But your specific target audience. You will be able to do this if your site has the relevant information web users are looking for, provided that the information provided is enough to capture their immediate attention and the product can be beneficial to them.
2. Creating a lead capture page to boost leads
   You can easily build a mailing list on the internet by using an auto-responder or a lead capture page. This is also referred to as a landing or squeeze page. The goal of this page is to capture that prospects email address so your auto-responder can follow up with them at least eight times.
3. Building and sustaining relationships with prospects
   Internet marketing programs are sustained by establishing long term relationships with prospective customers. Make the effort to provide the necessary support to your downline on a regular basis and find out how everyone is doing. One good way of doing this is to send an email to everyone on your downline asking them if they need support. This will keep your downline intact, help those who are lagging to catch up and it will keep the overall morale of the team high.
4. Pitching the right offer to prospects
   Hard selling should be avoided if you want to sustain the interest of your potential customers. Know that pre-selling is vital in making your prospects take action in response to an offer so avoid forcing too much information to them. It’s best that you gain their trust first and foremost. Two or three “ice breaking” emails is generally enough to get the ball rolling in your favor. Once you’ve done that, it will allow your follow-up emails to close the sale
5. Selling the right product
   Now people this is key. If you do not have a product that is hot, meaning it is beneficial to the consumer you will not sell a thing! I know many people involved in internet marketing, have good intentions but can’t seem to make a sell because the product is crappy. A product that is hot can literally sell itself without one having to “force it”. Make sure you have the right product!
   (For a list of products that I endorse make sure to check out my featured product page.)
6. Sales and downline automation
   Prospecting on the internet not only provides you the convenience of never having to actually talk or meet a person but it also enables you to automate your sales funnel. This automation process will not only ensure you numerous leads but also great sales without you ever having to make direct contact with that person!

These six steps when fully set in place have the ability to create an empire of wealth that flows and flows and flows! Follow them, understand them and master them and you will be looking back a few months down the road with a big smile on your face!